Thursday, July 28, 2011
Bill Clinton Champions White Roofs
Former President Bill Clinton has declared white roofs "the single best idea to jumpstart job creation." Interestingly, he frames the issue solely in terms of job creation and energy savings, with no mention (or awareness?) of its potential for albedo modification. This is smart politics, since appealing to economic self-interest in a time of sclerotic growth is a much surer way to garner support for white roofs than trumpeting their global climate benefits. Recall that Energy Secretary Steven Chu tried this latter tack in 2009, and was rewarded with ridicule for his efforts.